Woman-Owned Small Businesses to Shop This Holiday Season
The holiday season is a wonderful time to find something special for the people we love. It’s also an opportunity to make our purchases a little more meaningful by supporting the women behind small businesses.
Behind every small business is a person with an idea, a passion, and the determination to turn it into something special. From handmade gifts and beautiful accessories to everyday essentials and delicious treats, these women are creating products with care and purpose.
We’ve gathered a collection of woman-owned small businesses we’d love for you to discover this holiday season. As you work through your shopping list, consider giving a gift that supports an independent entrepreneur and the dream she’s building.
1. b.e.happe | Brooke Happe
Handcrafted knit pom and slouchy beanies.
2. Cassavaberry® | Stacie Barry
About Cassavaberry®
Cassavaberry® is a woman-owned small business founded by Stacie Barry in Colorado, with a mission to make gluten-free, plant-based baking easier and more enjoyable for everyone. We create gluten-free, grain-free baking mixes for soft, chewy cookies, fudgy brownies, flexible tortillas, and versatile everyday baking, all without eggs or dairy.
What started with a passion for plant-based cooking has grown into a brand helping home bakers spend less time troubleshooting recipes and more time enjoying delicious homemade food. Our mixes take the guesswork out of specialty baking, making it easier to create treats everyone can share, regardless of dietary needs.
This holiday season, shopping with Cassavaberry means supporting a woman-owned small business while giving the gift of homemade goodness. Our baking mixes are perfect for the home baker, the foodie who loves discovering something new, or anyone who appreciates thoughtful gifts that bring people together around the table.
3. Sweet Humble Home | Jeannine Rose
Jeannine Rose is the founder of Sweet Humble Home, a small business specializing in embroidered linens, personalized gifts, and timeless pieces for entertaining at home.
Our Vintage Vine Monogrammed Cocktail Napkins make a beautiful gift for women who appreciate thoughtful details and a little personalization. Featuring an elegant, vintage-inspired embroidered monogram, these linen napkins add a classic touch to cocktail hours, dinner parties, and everyday gatherings. They’re a lovely choice for hostess gifts, housewarmings, weddings, or birthdays, especially for someone who loves entertaining at home.
Explore our collection of personalized embroidered cocktail napkins and find a gift she’ll enjoy for years to come!
4. GALE STUDIO | Rebecca Gale Noah
Rebecca Gale Noah, founder of GALE STUDIO, premium canvas and leather bags designed by a woman, for real life: heavyweight canvas, natural leather, and embroidery personalization on every piece. Our newest: The Harbor Tote.
5. NECO Bags LLC | Nancy Owyang
Nancy Owyang is the founder and designer behind NECO Bags LLC. Where fun meets function! Shop the NECO collection of Fun Machine-Washable Reusable Bags for Real Life. Made and designed in The Pacific Northwest.
6. Fusion By Design Collars | Danielle Beauregard
We handmake custom leather and crystal dog collars. Based in Canada, we ship worldwide (no tariffs for US customers). Since 2016, we’ve created over 6000 custom dog collars.
7. Charlotte’s Cove Jewelry | Ashley Cappa
Elevated, feminine coastal jewelry designed to bring a little of the coast into everyday life. My collection includes necklaces, earrings, bracelets and hand chains that are beautiful for everyday styling and thoughtful gifting.
8. Millie & Co. | Michaela Gannon
Millie & Co. sells an interchangeable home decor system: hand-stained wooden ladders and frames paired with hand-painted tiles that snap on and off with magnets. Collect tiles for every season and holiday, swap them whenever you want, and finish it off with ladder wraps and charms. All handmade in Central Florida. 🩷
9. Natural Northern | Kim Laureano
Natural Northern is a woman-owned herbal skincare and wellness brand based in Northern Wisconsin, creating small-batch products with thoughtfully chosen ingredients for sensitive skin and everyday family wellness.
A customer favorite for holiday gifting is our Magnesium Cream, a smooth topical cream made with magnesium chloride, nourishing butters & oils, and local beeswax. It’s a simple, practical wellness gift for evening routines, tired areas, and anyone who appreciates useful self-care products.
Shop Best-selling Magnesium Cream
10. Ruth Nathan’s | Nicole R. Brown
Reversible Bow Tie Gift Set for Him
Shop the Reversible Bow Tie Gift Set
11. Honey in the Hollow Bee Farm | Sue Scott
Shop Honey in the Hollow Bee Farm
We care for our own bees and create small-batch raw, infused, and creamed honeys, as well as beeswax skin care. For us, honey is about more than what’s in the jar. It’s about knowing where your food comes from, who’s producing it, and the care that goes into bringing it to your table. When you buy from our small family business, you’re not just purchasing a product; you’re getting to know the people, the story, and the hard work behind the label.
A Season for Shopping Small
This holiday season, we hope you’ll take a moment to discover these wonderful women-owned businesses. Every purchase supports more than a product. It supports an entrepreneur, a family, a dream, and the countless hours of work that go into building something of their own.
Thank you for making room on your holiday shopping list for small businesses. Your support truly makes a difference.
Happy holiday shopping!
